Diversity In Cycling began life as a collaborative grass roots project written by cyclists for cyclists, starting with a simple question: why, even in a multiracial and cosmopolitan city such as London, are cycling clubs and the broader cycling scene so white?
More riders from black and Asian backgrounds were discovering cycling, but this was not being reflected in the membership of cycling clubs, by cycling brands in their marketing or in the cycling media. To make change, you have to be the change and everyone who contributed to this report has, in some way, helped transform the sport of cycling. Since its publication the cycling world has recognised it has a problem with race and a lack of diversity.
The Diversity In Cycling report continues to be shared by cyclists and cycling organisations around the world. It aims to demystify the sport of cycling to newcomers of all backgrounds, while encouraging greater racial awareness amongst the cycling community as a whole. It offers practical recommendations that everyone in the cycling community can easily adopt whether they are governing bodies, clubs, teams, bike shops, brands or the media.
Click on the link below to read the report.